Digital product designer with a superpower for telling epic stories that connect. I detect your headaches, turn them into creativity, and design solutions that change the game rules.
Complete platform redesign, including building the design system from the ground up, defining the information architecture and flows, conducting user testing, and improving collaboration within the design team.
Website redesign for the federation with clear information architecture and refined usability. Additionally, I managed their social media, connecting Sevillian craftsmanship with users and the digital community through creative and consistent content.
Applied information architecture to web, app, and responsive designs. Created wireframes and interaction prototypes. Developed a cohesive design system.
Complete platform redesign, including building the design system from scratch, defining information architecture and flows, conducting user testing, and optimizing collaboration within the design team.
In-depth research (benchmarking, netnography, surveys, interviews, user personas), agile methodologies (Design Thinking, Lean), testing (Maze, Userzoom), and cross-platform prototyping with UI style systems.